Saalt’s Cotton Tea-Dye Collection launch was designed to evoke a slower, more mindful way of living. As Art Director, I led creative direction from concept through production—overseeing visual storytelling, styling, casting, and on-set execution—to establish a cohesive photographic world for Saalt Wear’s leakproof period underwear, crafted with sustainably and ethically sourced tea dye from Sri Lanka. The imagery leans into natural fibers, warm light, and candid energy.