SAALT
Teen Rebrand
Peace out, pads. Today’s teens are making the switch to comfortable, sustainable period care that fits their active lifestyles—whether at school, during sports, or while they sleep. Saalt Teen offers a bold and energetic alternative with a teen-exclusive menstrual cup and period underwear line.
To keep pace with an ever-evolving younger Gen Z audience in alignment with the Teen Sport Short launch, a rebrand was necessary to ensure the collection remained fresh and modern. The updated identity features a vibrant, high-energy color palette that sets Saalt Teen apart from the main Saalt brand while resonating with the individuality and self-expression of today’s teens.
SERVICES
brand identity, creative ideation, on-set art direction, shotlist, stylist, email design, product launch campaign strategy, web assets
Art Direction / Graphic Design
Creative Direction by Carmel Samiri, Photography by Marc Gabor & SO Manifest, Lighting by Alex De La Hidalga, Production by Liz Raphael, Makeup/Hair by Michaela Lew, Copy by Rachel Axtman, Videography by Jacob Perry, Video Ad by Claire Corbin
CREDIT
Email Campaigns
To build anticipation for the Teen Sport Short launch, we released three emails: a teaser to spark curiosity and introduce the new teen branding style, a launch email to highlight the new product launch, and a follow-up “ICYMI” reminder.
Each email was crafted to align with the new teen brand visuals, while working in sync with social media to create a cohesive, cross-platform go-to-market experience that boosted site traffic and product visibility.
Ad Executions
We ran a series of ads in tandem with the Teen Sport Short launch, highlighting key components and bold copy, drawing attention from our audience.
MOOD BOARD
This mood board guides the Saalt Teen rebrand toward an expressive and effortlessly cool identity, with blends of Y2K, sporty, and digital-forward aesthetics, mirroring how Gen Z pulls from the past while setting their own trends.
