SAALT
Evergreen Content
As Saalt’s in-house Art Director and Graphic Designer, I’m responsible for the ongoing execution and evolution of the brand across every touchpoint. This includes digital ads, emails, web design, and social content. The work below represents the day-to-day building blocks that maintain a visually consistent, on-brand experience, while allowing room for seasonal creativity.
SERVICES
digital ads, email design, web design, social content, print design
Graphic Design
CREDIT
Copy by Rachel Axtman and Cherie Hoeger
Saalt creates high-performance period care products that empower people to care for themselves in a healthy and sustainable way.
E-commerce
In 2024, we revamped our imagery to reflect Saalt’s high quality products and maintain uniform branding across all touchpoints.
CREATIVE DIRECTOR: CARMEL SAMIRI
ART DIRECTOR: ALANI CALIP
PRODUCER: LIZ RAPHAEL
PHOTOGRAPHER: MARC GABOR
LIGHTING: ALEX DE LA HIDALGA
HMU: MICHAELA LEW
Email Design
Led retention email design through 3 years of consistent subscriber growth, engagement improvements, and cross-channel expansion.
Email Growth & Performance
+1,800%
40%
Growth in monthly subscriber
acquisition since 2022
Average for open rate purchaser segmented emails
Paid Ads
Executed multiple iterations of ad creatives informed by A/B testing and performance data, refining designs to maximize effectiveness and ROI.
Organic Social
Helped support organic social channels such as Instagram and Pinterest to boost community engagement and website traffic through SEO.