Cosmic Comfort:
A Fall Launch Rooted in Nature & Imagination
SAALT WEAR COMFORT COLLECTION
For this Fall 2024 collection, we reimagined Saalt Wear’s bestselling Comfort styles in two new colorways: Deep Plum and Seaspray Green, inspired by our natural world—and the starry expanse beyond it.
I led the creative vision from concept to production, crafting a visual story that felt both elevated and emotionally resonant. From art direction and set styling to campaign rollout, this launch remains one of my favorite examples of translating product features into an immersive brand world.
SERVICES
Art Direction / Graphic Design
creative ideation, on-set art direction, shotlist, stylist, email design, product launch campaign strategy, web assets
Creative Direction by Carmel Samiri, Photography by Marc Gabor, Lighting by Alex De La Hidalga, Photo Editing Assistant by Emily J, Production by Liz Raphael, Makeup/Hair by Michaela Lew, Copy by Rachel Axtman, Social Media Management & Design by Maria Beer
CREDIT
Web Assets & PDP Images
Create PDP images for all 6 SKUs showcasing high-quality product images from different angles, allowing a potential customer to envision the item in detail.
Email Campaigns
To build anticipation and drive engagement for this launch, we deployed a three-part email series: a teaser to spark curiosity, a launch email to announce the collection drop, and a follow-up “ICYMI” reminder.
Each email was crafted to align with the campaign’s visual language and storytelling, while working in sync with social media to create a cohesive, cross-platform go-to-market experience that boosted site traffic and product visibility.
MOOD BOARD
This mood board presents a collection of product photography and fashion shots that utilize dark, moody lighting to create a distinct and atmospheric aesthetic—combined with cozy and soft textures to tie it back to the main focus of the fabric.
