Lace & Mesh Bralette Collection
SAALT WEAR
Meet Saalt Wear Bralettes. Your most beautiful period underwear just got the perfect match-back. Your essential bralette—elevated.
The launch of the Bralettes was one of Saalt's biggest releases in 2024, and I led the art direction for the campaign shoot and product launch campaign strategy, as well as support marketing assets with designing paid ads, website deliverables, and mail delivery cards. My vision was to create an elevated and sophisticated look as a continuation of the original Saalt Wear Lace & Mesh Collection. I focused on highlighting the softness of the fabric, intricate details, and the bralette’s comfortable design.
SERVICES
creative ideation, on-set art direction, shotlist, stylist, email design, product launch campaign strategy, website graphics, design auditor, paid ad design, print design
Art Direction / Graphic Design
CREDIT
Creative Direction by Carmel Samiri, Photography by Marc Gabor, Videographer by Jacob Perry. Lighting by Alex De La Hidalga, Photo Editing by Emily J, Production by Liz Raphael, Makeup/Hair by Michaela Lew, Copy by Rachel Axtman and Cherie Hoeger, Social Media Management & Design by Maria Beer, Packaging Design by Graphical House Agency and Riley Lusher
Email Campaigns
PDP & Web Assets
Print Media
Paid Advertising & Organic Social Media Strategy
PACKAGING & MOOD BOARD
At Saalt, we believe that periods are a natural cycle, an amazing phenomenon that shows the power of the body. The packaging design for our Saalt Wear Bralettes draws inspiration from beautiful landscapes of mountain ranges around the world—symbols of resilience, beauty, and empowerment. This design reflects our mission to inspire confidence and support people in living their best lives.
