ABOUT
Beyond Her Body
Beyond Her Body is a fitness studio rooted in connection and collective healing. As a first-generation immigrant born in Mexico, Atalia Palomera’s journey and cultural roots shape a mission to create spaces where women are supported and celebrated beyond the physical.
I designed the brand identity to reflect Atalia’s personal evolution and the heart of the Beyond Her Body movement, launching alongside the opening of her brand new fitness studio located in South Sacramento.
SERVICES
Brand Design
brand identity, creative ideation, graphic design
community
The community is driven by lifting each other up. Every woman belongs here, just as she is.
intentionality
Sustainable change starts with self-belief, patience, and the commitment to keep going.
It’s about feeling strong, confident, and fulfilled, tapping into the power, resilience, and purpose that goes beyond the physical.
wellness
Logotype
The Beyond Her Body logo reflects a holistic and inclusive approach to fitness, rooted in strength, movement, and community.
Inspired by Latin tilework, the symbol represents individuality coming together as a collective, honoring both personal identity and shared experience.
Inspired by Mexican cultural color traditions, this palette pairs warm, vibrant tones with calming neutrals to create a sense of strength, balance, and approachability.
Art Direction - Photography
MOOD BOARD
